Awaken The Queen Within

Wine Vessel Design by Shih-Pei Huang

Nowadays, more and more women are serving important roles in their jobs. The purpose of this custom collection is to encourage them to project their emotions onto the goods and merchandise when they use it. To let the design be full of storytelling, three different personalities are being packed. This is made to allow the girls to aspire themselves to become a queen from their hearts, and creating the possibility of three different emotional resonances, allowing them to build a strong image within themselves in the process of understanding history.

The "Awaken The Queen Within" wine vessel design by Shih-Pei Huang is a unique collection that combines art, history, and emotion. Inspired by the increasing presence of women in important roles, this custom collection aims to empower women to express their emotions through the products they use. The design features three famous queens from history as the spokespersons for beer, red wine, and absinthe, creating a collection that resonates with different emotions.

What sets this design apart is its ability to categorize different drinks based on emotions and use the images of historical queens to tell captivating stories through the wine decanters. Each wine vessel represents a different emotion, allowing women to find an emotional resonance in this collection and find an outlet for their emotions through the drinks and merchandise. It is a way for them to strengthen their will and embrace their inner queen.

The design of the wine vessels incorporates hollow designs that showcase the colors of beer, red wine, and absinthe against the glass. The use of gold and black as symbols of nobility in the background creates an atmosphere of luxury and grandeur. The intricate design adds a sense of ritual to the use of the products, satisfying the preference for luxury and creating a boutique-like experience for female users.

The "Awaken The Queen Within" wine vessel design is a result of meticulous research and creative exploration. The images of three famous queens in history, including Hatshepsut, Wu Zetian, and Irene of Athens, serve as the starting point for the design, with each queen representing different characteristics and historical backgrounds. The design team combined these characteristics with elements of their respective cultures to create exquisite wine glasses, decanters, and other accessories.

One of the challenges in this design was to shape the faces of the historical figures from a more diversified perspective, exploring their deeper feelings and overthrowing stereotypes. The goal was to take "independence and self-development" as the core concept, focusing on women and their empowerment. By combining historical patterns and development threads, the design team transformed them into a series of products that inspire and uplift.

The "Awaken The Queen Within" wine vessel design was exhibited in Taiwan Taipei in September 2022, showcasing its unique blend of art, history, and emotion. It is a design that celebrates the strength and resilience of women, encouraging them to embrace their emotions and project their inner queen onto the world.

This design was awarded the Iron A' Design Award in 2021. This prestigious award recognizes well-designed, practical, and innovative creations that meet professional and industrial requirements. The "Awaken The Queen Within" wine vessel design stood out for its integration of industry best practices, competent technical characteristics, and its contribution to a better world through fulfillment and positive feelings.


Project Details and Credits

Project Designers: Shih-Pei Huang
Image Credits: Shih-Pei Huang
Project Team Members: 3D Modeler: Yu-Wen, Sun
Project Name: Awaken The Queen Within
Project Client: Shih-Pei Huang


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